Hi, I’m Roshni.

I'm a graphic designer from Chennai, India, currently based in New York. I hold an MFA in Communications Design from Pratt Institute, where I also worked with the Office of International Affairs. Prior to that, I contributed to Ashvita’s, a cultural space in Chennai.

My work is grounded in an interest in the tactility of handmade objects and analog processes. My visual language and design approach is shaped by experiments in materials and textures.

Email me at roshni.kumaravel@gmail.com or find me on Instagram at @stuffysinuses.
Project Index
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02.
03.
04.
05.
06.
07.
Is a Swedish Fish a Real Fish?
Kitchen Garden Zine
Bates Roman
OIA Flyers
In This Park We Are Free
Reality/Hyperreality
Excerpt: The Society of the Spectacle
07.Exerpt from The Society of the Spectacle Publication Design

3.5ʺ x 4.8ʺ, 32 pages
Inkjet print on copy paper

In The Society of the Spectacle, Guy Debord used the term ‘spectacle’ to describe a culture centred around passive consumption of media devoid of substance.  I documented instances of the ‘spectacle’ as I came across them in advertisements seen on social media. These images collectively show what ‘commodities’ were being sold to me during this period - some of these include opportunities to “play with identity, style and creativity,” information on whether I “pass the ‘pretty’ test,” methodologies to “meet the challenge of working with Gen Z,” and even copies of The Society of the Spectacle. I used these advertisements to illustrate exerpts from the text by Debord. The book is accordion folded so that the surface of the book is covered in instances of  ‘spectacle’, while the interior of the book, once unfolded, reveals the actual text.