Pudiyador (“anew” in Tamil) is a community-based educational organisation that works with marginalised communities in Chennai, India. Pudiyador’s goal is to enable all children, women and communities to act as engines of their own empowerment through access to relevant education, quality healthcare and meaningful employment.

Pudiyador’s requirements mainly included a design refresh that reflected the goals of the organisation, while retaining the existing logo and brand colours. Keeping this in mind, the following design language was developed, with the aim of conveying a sense of optimism, positivity and joy.