Every time we use symbols like words or images to represent objects or ideas, we lose some amount of information in that process. But what do we gain in this process? We constantly learn about the world we live in through representations of it. What information are we losing and what else are we gaining when we learn about real events through representations of them on social media and the internet?

Is a Swedish Fish a Real Fish? is a thesis submitted in partial fulfillment of the requirements for the degree of Master of Fine Arts (Communications Design) at Pratt Institute. Read the full thesis here. 

Select flyers, posters and social media posts designed as part of the Office of International Affairs at Pratt Institute.

Editorial images created to accompany an article published by the Natural Diamond Council. (Work commissioned by Border&Fall.)

Digital spaces are saturated with people expressing their thoughts and opinions, and still we struggle to form authentic relationships over the internet through self-expression alone. Filmmaker Adam Curtis suggests that we are yearning for ‘enchanting’ mythologies that make us feel included in something larger than ourselves, while still honouring our individuality.

This zine explores the relationship between the individual and the community, observed through interactions with a shared physical space. The images used in this project were shot in Prospect Park, Brooklyn over the summer of 2024.

Goli Soda is a store in Chennai that focuses on sustainable living, and frequently hosts events and workshops to encourage more people to adopt simple but effective lifestyle changes that have a meaningful, positive impact on the environment. The Sustainability Network is a podcast hosted by the founder of the store, in which she meets other small businesses from India that share the same goal.

Various event posters created for programs organised by the team at TEDxNapierBridge.  

The visual language for the events are largely guided by the brand guidelines provided by TED. The challenge with these layouts was in making the events feel uniquely TEDxNapierBridge, and differentiating the event from other local TEDx event organisers.

Pudiyador (“anew” in Tamil) is a community-based educational organisation that works with marginalised communities in Chennai, India. Pudiyador’s goal is to enable all children, women and communities to act as engines of their own empowerment through access to relevant education, quality healthcare and meaningful employment.

Pudiyador’s requirements mainly included a design refresh that reflected the goals of the organisation, while retaining the existing logo and brand colours. Keeping this in mind, the following design language was developed, with the aim of conveying a sense of optimism, positivity and joy.